The hunt for the perfect influencer usually starts with seeking out those social media accounts that can increase reach, raise awareness, build engagement and drive business results (sales, donations, conversions, etc.) for your organization. This means pinpointing the influencers who stand out among billions of users; true digital denizens capable of adjusting to ever-changing social media platform algorithms.
It also means attracting the right influencers to your brand, and ensuring they yield a strong return on investment.
Here are some tips for recruiting and working with influencers in 2020.
Series & Resources
Influencer Marketing Series:
Influencer Marketing & Influencers pt 1
Phenomenal Platforms pt 2
Creating Campaigns pt 3
Growing Campaigns pt 4
Metric Matters pt 5
Feature 6: Creating a Community for Influencers & Brands with Brett: Afluencer, Find A-List Influencer Programs & Platform
Feature 7: Influencer Marketing: Identifying the Best Influencers and Entrepreneurs
Feature 8: 7 Influencers Marketing Platforms to Build Your Brand Like a Boss in 2020
Feature 9: 3 Unique Ways to Get Press Trips with 52 Perfect Days
Feature 10: 6 Tips for Attracting Influencers to Your Next Campaign & Social Shake Up Show
Feature 11: 5 Lifestyle Brands: Afluencer Influencer Brand Feature
Feature 12: How to Determine ROI for Social Media & Influencer Marketing - Better Marketing
Feature 13: 5 Ways to Create Campaigns Like a Boss That Reach Millions - Better Marketing
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